Research prospects
Use search and SEO data to build an initial list, then manually review each publication for topic and editorial fit.
Track conversations
Keep contact details, pitch angle, status and next action in one place. Avoid duplicate or irrelevant outreach.
Report clearly
Record accepted topics, live URLs, dates, target pages and link attributes. A simple, accurate sheet is often enough to start.
Putting it into practice
Start with one page, one audience and a clear purpose. Document your assumptions, review the result and adjust the next step based on what you learn. Sustainable visibility grows from repeated useful decisions.
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